{"id":1619,"date":"2022-06-01T06:45:00","date_gmt":"2022-06-01T06:45:00","guid":{"rendered":"http:\/\/gersdorff-research.dk\/?p=1619"},"modified":"2024-12-02T17:31:25","modified_gmt":"2024-12-02T17:31:25","slug":"sponsorer-og-kommercielle-partnere-kraever-dokumentation","status":"publish","type":"post","link":"http:\/\/gersdorff-research.dk\/index.php\/2022\/06\/01\/sponsorer-og-kommercielle-partnere-kraever-dokumentation\/","title":{"rendered":"Sponsorer og kommercielle partnere kr\u00e6ver dokumentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1619\" class=\"elementor elementor-1619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-289e308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"289e308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb5693f\" data-id=\"eb5693f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41db4547 elementor-widget elementor-widget-text-editor\" data-id=\"41db4547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der kan v\u00e6re mange grunde til, at virksomheder og brands indg\u00e5r sponsorater og kommercielle partnerskaber indenfor sport og kultur. Et vigtigt udgangspunkt er dog, hvilken m\u00e5lgruppe man kan komme i kontakt med gennem den p\u00e5g\u00e6ldende rettighed, og hvor stor m\u00e5lgruppen er. Det er derfor vigtigt og n\u00f8dvendigt for rettighedshavere at kunne dokumentere dette, n\u00e5r det pitches ind til nye potentielle sponsorer og kommercielle partnere.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Foruds\u00e6tningen for dialog er, at folk kender til den p\u00e5g\u00e6ldende rettighed, og at de synes, rettigheden er interessant. Jo flere der kender fx en ligaklub, og jo flere der synes, ligaklubben er interessant, desto st\u00f8rre er potentialet for en virksomhed eller brand at indg\u00e5 et sponsorat eller kommerciel partner med ligaklubben, hvis det vel at m\u00e6rke er en relevant m\u00e5lgruppe.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>V\u00e6rdifulde indsigter<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Arbejder du med sponsorater og kommercielle partnerskaber i en af de danske ligaklubber i 3F Superligaen, HTH Ligaen, Bambusa Ligaen eller METAL Ligaen, s\u00e5 kan du nok allerede nu dokumentere antal solgte \u00e5rskort, gennemsnitligt tilskuertal pr. kamp, tv-tid, antal f\u00f8lgere p\u00e5 de sociale medier, antal modtagere af nyhedsbrev etc.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>MEN hvem er det, som kender klubben, hvem synes klubben er interessant, og hvor stor er klubbens fanskare?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Det er vigtige insights, som giver potentielle sponsorer og kommercielle partnere den n\u00f8dvendige dokumentation for, hvem det er man kan komme i dialog med og hvor mange personer, n\u00e5r man indg\u00e5r et sponsorat eller kommercielt partnerskab med en ligaklub.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Kortl\u00e6gning af jeres profil<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>I SponsorOptimizer har vi gennem de sidste seks \u00e5r kortlagt disse informationer \u00e5rligt for de 175+ st\u00f8rste rettigheder indenfor sport, kultur og det sociale omr\u00e5de. S\u00e5ledes kan vi for fx alle ligaklubberne besvare f\u00f8lgende sp\u00f8rgsm\u00e5l:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Hvor godt kender danskerne \u201dligaklubben\u201d?<\/li>\n<li>Hvor interessant synes dansker \u201dLigaklubben\u201d er?<\/li>\n<li>Hvor mange danskere er fan af \u201dligaklubben\u201d?<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For hver af disse sp\u00f8rgsm\u00e5l beregner vi st\u00f8rrelsen p\u00e5 segmentet samt beskriver profilen ud fra f\u00f8lgende karakteristika:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>K\u00f8n<\/li>\n<li>Alder<\/li>\n<li>Husstandsindkomst<\/li>\n<li>Region<\/li>\n<li>B\u00f8rn i husstanden<\/li>\n<li>Interesseret i sportsgren (fodbold, h\u00e5ndbold, ishockey)<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Nedenfor ses eksempler p\u00e5 udvalgte profilgrafikker, som giver et indblik i, hvem der kender \u201dligaklubben\u201d, og hvor godt de kender \u201dligaklubben\u201d.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":751} --><\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" class=\"wp-image-751\" src=\"http:\/\/sponsoroptimizer.dk\/wp-content\/uploads\/2020\/06\/Sk%C3%A6rmbillede-2020-06-19-15.59.42.png\" alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Derudover benchmarker vi naturligvis ogs\u00e5 din klubs kendskabsgrad, interessegrad samt fanskare op imod de konkurrerende ligaklubber i den p\u00e5g\u00e6ldende liga, s\u00e5 du kan vurdere, hvordan din klub performer p\u00e5 disse tre parametre.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Er du kommerciel ansvarlig i en af de danske ligaklubber indenfor fodbold, h\u00e5ndbold eller ishockey, s\u00e5 kan vi hj\u00e6lpe dig med den n\u00f8dvendige dokumentation.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For n\u00e6rmere information kontakt venligst direkt\u00f8r Claus Gersdorff p\u00e5 telefon 20 22 20 26 eller e-mail claus@gersdorff-research.dk.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Der kan v\u00e6re mange grunde til, at virksomheder og brands indg\u00e5r sponsorater og kommercielle partnerskaber indenfor sport og kultur. Et vigtigt udgangspunkt er dog, hvilken m\u00e5lgruppe man kan komme i kontakt med gennem den p\u00e5g\u00e6ldende rettighed, og hvor stor m\u00e5lgruppen er. Det er derfor vigtigt og n\u00f8dvendigt for rettighedshavere at kunne dokumentere dette, n\u00e5r det [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sponsorer og kommercielle partnere kr\u00e6ver dokumentation - Marketing og sponsor analyser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gersdorff-research.dk\/index.php\/2022\/06\/01\/sponsorer-og-kommercielle-partnere-kraever-dokumentation\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorer og kommercielle partnere kr\u00e6ver dokumentation - Marketing og sponsor analyser\" \/>\n<meta property=\"og:description\" content=\"Der kan v\u00e6re mange grunde til, at virksomheder og brands indg\u00e5r sponsorater og kommercielle partnerskaber indenfor sport og kultur. 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