{"id":1061,"date":"2020-12-20T14:33:43","date_gmt":"2020-12-20T14:33:43","guid":{"rendered":"http:\/\/gersdorff-research.dk\/?p=1061"},"modified":"2020-12-26T21:40:39","modified_gmt":"2020-12-26T21:40:39","slug":"bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer","status":"publish","type":"post","link":"http:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/","title":{"rendered":"Bliv mere attraktiv over for dit publikum og sponsorer"},"content":{"rendered":"\n

Rettighedshavere er ofte \u00f8konomisk afh\u00e6ngig af deres sponsorer eller partnere og derfor l\u00f8bende p\u00e5 jagt efter nye potentielle samarbejdspartnere. For at opn\u00e5 en stor fordel i tiltr\u00e6kning af potentielle samarbejdspartnere, er det vigtigt, at der arbejdes med den kommercielle platform som et brand<\/em>. Med andre ord handler det for rettighedshavere om at bygge et brand, der har stor gennemslagskraft i befolkningen (herunder fans og publikum), og som har de rigtige v\u00e6rdier tilknyttet.<\/p>\n\n\n\n

For at forbrugerne kan danne sig en mening om et brand, kr\u00e6ver det kendskab til det p\u00e5g\u00e6ldende brand. Uds\u00e6ttes forbrugerne s\u00e5ledes for et brand, p\u00e5virkes deres holdning til brandet i retning af, om de synes, brandet er interessant eller uinteressant. Pr\u00e6cis det samme g\u00f8r sig ogs\u00e5 g\u00e6ldende for kommercielle platforme inden for s\u00e5vel sport, kultur og humanit\u00e6rt arbejde.<\/p>\n\n\n\n

“Jo h\u00f8jere tilstedev\u00e6relse og tiltr\u00e6kningskraft, desto bedre performer den kommercielle platform”<\/p><\/blockquote>\n\n\n\n

Derfor er det vigtigt, at rettighedshaverne stiller sig selv tre sp\u00f8rgsm\u00e5l:<\/p>\n\n\n\n

  1. Hvor godt kender danskerne vores rettighed?<\/li>
  2. Hvor interessant synes danskerne vores rettighed er?<\/li>
  3. Hvilke v\u00e6rdier forbinder danskerne med vores rettighed?<\/li><\/ol>\n\n\n\n

    Ved at have indsigt i kvalificeret kendskab og interessegraden for rettigheden, perspektiveret i forhold til en lang r\u00e6kke af de st\u00f8rste danske kommercielle platforme, bliver rettighedshaveren klogere p\u00e5, hvor godt ens rettighed performer p\u00e5 de to dimensioner, alts\u00e5 om der er en udfordring med kendskabet til rettigheden, og\/eller om der er en udfordring med, hvor interessant rettigheden opleves.<\/p>\n\n\n\n

    Tilstedev\u00e6relse er dog ikke et m\u00e5l i sig selv, men kun et middel til at n\u00e5 m\u00e5ls\u00e6tningen om, hvordan danskerne opfatter rettigheden.<\/p>\n\n\n\n

    “Tilstedev\u00e6relse er fundamentet for potentiale”<\/p><\/blockquote>\n\n\n\n

    Det er derfor ogs\u00e5, udover indsigt i interessegraden, v\u00e6rdifuldt for rettighedshaveren at have en forst\u00e5else for, hvilke v\u00e6rdier omverdenen forbinder med deres rettighed. Det giver nemlig strategisk en bedre foruds\u00e6tning for at arbejde henimod de v\u00e6rdier, som man \u00f8nsker rettigheden skal st\u00e5 for.<\/p>\n\n\n\n

    Rettighedshaveren f\u00e5r med et s\u00e5dant “reality check” indsigt i, hvordan rettigheden bliver opfattet af omverdenen, og afh\u00e6ngig af den faktabaserede virkelighed m\u00e5 rettighedshaveren forholde sig til, hvilke strategiske og taktiske tiltag der over tiden kan flytte rettigheden mod den \u00f8nskede brandm\u00e6ssige positionering.<\/p>\n\n\n\n

    Ved at v\u00e6re skarp p\u00e5 sin rettigheds brandm\u00e6ssige positionering kan rettighedshaveren ogs\u00e5 proaktivt overfor en potentiel samarbejdspartner dokumentere tilstedev\u00e6relse, tiltr\u00e6kningskraft og ikke mindst, hvilke v\u00e6rdier rettigheden bringer i spil ved et eventuelt samarbejde. Relevante informationer, der spiller en central rolle for flere og flere marketingfolk ved indg\u00e5else af sponsorater og partnerskaber. En indsigt, der stikker dybere, og som kan benyttes til at udvikle mere relevante aktiveringsplaner, og dermed generere mersalg samt skabe merv\u00e6rdi for sponsor eller partneren.<\/p>\n\n\n\n

    “Jo bedre rettighedshaveren kender sin rettighed, desto st\u00e6rkere st\u00e5r rettighedshaveren p\u00e5 salgsfronten”<\/em><\/p><\/blockquote>\n\n\n\n

    Rettighedshaverne kan med fordel udnytte det danske analysev\u00e6rkt\u00f8j SponsorOptimizer<\/strong> til at f\u00e5 den n\u00f8dvendige og objektive indsigt, s\u00e5 de med sikkerhed ved, hvor de st\u00e5r, men ogs\u00e5 hvordan de skal arbejde med deres rettighed som et brand for at blive mere attraktiv over for deres publikum og sponsorer<\/strong>.<\/p>\n\n\n\n

    SponsorOptimizer<\/strong> er et unikt, strategisk og objektivt v\u00e6rkt\u00f8j til det danske sponsormarked, som hj\u00e6lper akt\u00f8rerne p\u00e5 begge sider af \u201dsponsorbordet\u201d ved bla. ogs\u00e5 at kunne matche sponsor og rettighed baseret p\u00e5 deres v\u00e6rdiprofiler. SponsorOptimizer<\/strong> bygger p\u00e5 den mest omfattende unders\u00f8gelse i Danmark, der afd\u00e6kker, hvilke forretningsm\u00e6ssige v\u00e6rdier danskerne knytter til en lang r\u00e6kke brands og st\u00f8rre danske rettigheder.<\/p>\n\n\n\n

    Du kan l\u00e6se mere om SponsorOptimizer<\/strong> her<\/a>.<\/p>\n\n\n\n

    Claus Gersdorff<\/strong> har med sine mere end 20 \u00e5rs erfaring inden for analyse-branchen fungeret som r\u00e5dgiver for en lang r\u00e6kke virksomheder og organisationer s\u00e5vel nationalt som internationalt.<\/p>\n\n\n\n

    Gersdorff Research<\/strong> blev etableret i 2007 af Claus Gersdorff. Virksomheden er en uafh\u00e6ngig analyse- og konsulentvirksomhed, der hj\u00e6lper virksomheder og organisationer med at skabe merv\u00e6rdi ved at tr\u00e6ffe de rigtige forretnings-m\u00e6ssige beslutninger. Vores r\u00e5dgivning er baseret p\u00e5 en solid forretnings-forst\u00e5else, og vi tror p\u00e5, at vejen til succes bliver skabt gennem st\u00f8rre viden om og indsigt i det marked, virksomheden opererer i, og den m\u00e5lgruppe virksomheden henvender sig til.<\/p>\n\n\n\n

    SponsorOptimizer<\/strong> er udviklet af Claus Gersdorff og blev lanceret p\u00e5 det danske marked i januar 2015, som et uafh\u00e6ngigt og objektivt analysev\u00e6rkt\u00f8j til akt\u00f8rerne p\u00e5 sponsormarkedet.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Rettighedshavere er ofte \u00f8konomisk afh\u00e6ngig af deres sponsorer eller partnere og derfor l\u00f8bende p\u00e5 jagt efter nye potentielle samarbejdspartnere. For at opn\u00e5 en stor fordel i tiltr\u00e6kning af potentielle samarbejdspartnere, er det vigtigt, at der arbejdes med den kommercielle platform som et brand. Med andre ord handler det for rettighedshavere om at bygge et brand, der […]<\/p>\n","protected":false},"author":1,"featured_media":1572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"right-sidebar","site-content-layout":"boxed-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rettighedshaver"],"yoast_head":"\nBliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser\" \/>\n<meta property=\"og:description\" content=\"Rettighedshavere er ofte \u00f8konomisk afh\u00e6ngig af deres sponsorer eller partnere og derfor l\u00f8bende p\u00e5 jagt efter nye potentielle samarbejdspartnere. For at opn\u00e5 en stor fordel i tiltr\u00e6kning af potentielle samarbejdspartnere, er det vigtigt, at der arbejdes med den kommercielle platform som et brand. Med andre ord handler det for rettighedshavere om at bygge et brand, der […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing og sponsor analyser\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-20T14:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-26T21:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-1024x762.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin Claus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin Claus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/\"},\"author\":{\"name\":\"admin Claus\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#\\\/schema\\\/person\\\/e6b99ff88fbfa018adf65cfdc23d5fc8\"},\"headline\":\"Bliv mere attraktiv over for dit publikum og sponsorer\",\"datePublished\":\"2020-12-20T14:33:43+00:00\",\"dateModified\":\"2020-12-26T21:40:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/\"},\"wordCount\":785,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/macbook-mockup001.png\",\"articleSection\":[\"Rettighedshaver\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/\",\"url\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/\",\"name\":\"Bliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/macbook-mockup001.png\",\"datePublished\":\"2020-12-20T14:33:43+00:00\",\"dateModified\":\"2020-12-26T21:40:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#primaryimage\",\"url\":\"http:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/macbook-mockup001.png\",\"contentUrl\":\"http:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/macbook-mockup001.png\",\"width\":2960,\"height\":2203,\"caption\":\"Marketing og sponsor analyser\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/index.php\\\/2020\\\/12\\\/20\\\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/gersdorff-research.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bliv mere attraktiv over for dit publikum og sponsorer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#website\",\"url\":\"https:\\\/\\\/gersdorff-research.dk\\\/\",\"name\":\"Gersdorff Research\",\"description\":\"Indsigter, der flytter brands\",\"publisher\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gersdorff-research.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#organization\",\"name\":\"Gersdorff Research\",\"url\":\"https:\\\/\\\/gersdorff-research.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Gersdorff_Research_XL_1913px_bred-1.png\",\"contentUrl\":\"https:\\\/\\\/gersdorff-research.dk\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Gersdorff_Research_XL_1913px_bred-1.png\",\"width\":1913,\"height\":168,\"caption\":\"Gersdorff Research\"},\"image\":{\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gersdorff-research\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gersdorff-research.dk\\\/#\\\/schema\\\/person\\\/e6b99ff88fbfa018adf65cfdc23d5fc8\",\"name\":\"admin Claus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g\",\"caption\":\"admin Claus\"},\"sameAs\":[\"http:\\\/\\\/gersdorff-research.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/","og_locale":"da_DK","og_type":"article","og_title":"Bliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser","og_description":"Rettighedshavere er ofte \u00f8konomisk afh\u00e6ngig af deres sponsorer eller partnere og derfor l\u00f8bende p\u00e5 jagt efter nye potentielle samarbejdspartnere. For at opn\u00e5 en stor fordel i tiltr\u00e6kning af potentielle samarbejdspartnere, er det vigtigt, at der arbejdes med den kommercielle platform som et brand. Med andre ord handler det for rettighedshavere om at bygge et brand, der […]","og_url":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/","og_site_name":"Marketing og sponsor analyser","article_published_time":"2020-12-20T14:33:43+00:00","article_modified_time":"2020-12-26T21:40:39+00:00","og_image":[{"width":1024,"height":762,"url":"https:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-1024x762.png","type":"image\/png"}],"author":"admin Claus","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"admin Claus","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#article","isPartOf":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/"},"author":{"name":"admin Claus","@id":"https:\/\/gersdorff-research.dk\/#\/schema\/person\/e6b99ff88fbfa018adf65cfdc23d5fc8"},"headline":"Bliv mere attraktiv over for dit publikum og sponsorer","datePublished":"2020-12-20T14:33:43+00:00","dateModified":"2020-12-26T21:40:39+00:00","mainEntityOfPage":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/"},"wordCount":785,"commentCount":9,"publisher":{"@id":"https:\/\/gersdorff-research.dk\/#organization"},"image":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#primaryimage"},"thumbnailUrl":"http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001.png","articleSection":["Rettighedshaver"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/","url":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/","name":"Bliv mere attraktiv over for dit publikum og sponsorer - Marketing og sponsor analyser","isPartOf":{"@id":"https:\/\/gersdorff-research.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#primaryimage"},"image":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#primaryimage"},"thumbnailUrl":"http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001.png","datePublished":"2020-12-20T14:33:43+00:00","dateModified":"2020-12-26T21:40:39+00:00","breadcrumb":{"@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#primaryimage","url":"http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001.png","contentUrl":"http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001.png","width":2960,"height":2203,"caption":"Marketing og sponsor analyser"},{"@type":"BreadcrumbList","@id":"https:\/\/gersdorff-research.dk\/index.php\/2020\/12\/20\/bliv-mere-attraktiv-over-for-dit-publikum-og-sponsorer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/gersdorff-research.dk\/"},{"@type":"ListItem","position":2,"name":"Bliv mere attraktiv over for dit publikum og sponsorer"}]},{"@type":"WebSite","@id":"https:\/\/gersdorff-research.dk\/#website","url":"https:\/\/gersdorff-research.dk\/","name":"Gersdorff Research","description":"Indsigter, der flytter brands","publisher":{"@id":"https:\/\/gersdorff-research.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gersdorff-research.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/gersdorff-research.dk\/#organization","name":"Gersdorff Research","url":"https:\/\/gersdorff-research.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/gersdorff-research.dk\/#\/schema\/logo\/image\/","url":"https:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/Gersdorff_Research_XL_1913px_bred-1.png","contentUrl":"https:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/Gersdorff_Research_XL_1913px_bred-1.png","width":1913,"height":168,"caption":"Gersdorff Research"},"image":{"@id":"https:\/\/gersdorff-research.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gersdorff-research"]},{"@type":"Person","@id":"https:\/\/gersdorff-research.dk\/#\/schema\/person\/e6b99ff88fbfa018adf65cfdc23d5fc8","name":"admin Claus","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6475138257386d7f609d04716e2adf428fc1ebed51413e5b5b0fc589fe1cb7b1?s=96&d=mm&r=g","caption":"admin Claus"},"sameAs":["http:\/\/gersdorff-research.dk"]}]}},"uagb_featured_image_src":{"full":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001.png",2960,2203,false],"thumbnail":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-150x150.png",150,150,true],"medium":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-300x223.png",300,223,true],"medium_large":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-768x572.png",768,572,true],"large":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-1024x762.png",1024,762,true],"1536x1536":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-1536x1143.png",1536,1143,true],"2048x2048":["http:\/\/gersdorff-research.dk\/wp-content\/uploads\/2020\/12\/macbook-mockup001-2048x1524.png",2048,1524,true]},"uagb_author_info":{"display_name":"admin Claus","author_link":"http:\/\/gersdorff-research.dk\/index.php\/author\/admin-claus\/"},"uagb_comment_info":112,"uagb_excerpt":"Rettighedshavere er ofte \u00f8konomisk afh\u00e6ngig af deres sponsorer eller partnere og derfor l\u00f8bende p\u00e5 jagt efter nye potentielle samarbejdspartnere. For at opn\u00e5 en stor fordel i tiltr\u00e6kning af potentielle samarbejdspartnere, er det vigtigt, at der arbejdes med den kommercielle platform som et brand. Med andre ord handler det for rettighedshavere om at bygge et brand, der…","_links":{"self":[{"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":3,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"predecessor-version":[{"id":1152,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/posts\/1061\/revisions\/1152"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/media\/1572"}],"wp:attachment":[{"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gersdorff-research.dk\/index.php\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}